Quality Of Service And Emotional Bonding To Increase Furniture Sales

Authors

  • Ifan Sri Cahyani Marunduri Universitas Pembangunan Panca Budi
  • Elfitra Desy Surya Universitas Pembangunan Panca Budi
  • Erwansyah Universitas Pembangunan Panca Budi

DOI:

https://doi.org/10.61306/ijmea.v2i1.110

Keywords:

Service Quality, Emotional Bond, Customer Satisfaction

Abstract

This study aims to analyze the influence of service quality and emotional bonds to increase sales at Gunawan Perabot. The research is a creative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained.  The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that the quality of service has a positive and significant effect on increasing sales at Gunawan Furniture. Emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. The quality of service and emotional bonds have a positive and significant effect on the increase in sales at Gunawan Furniture. There is a strong correlation between product quality, service quality, and emotional bond with customer satisfaction of 55.1% and the remaining 44.9% can be explained by other variables that are not researched such as promotion, distribution, marketing communication, and so on. In the study, it is recommended to improve the quality of service and emotional bonds so that furniture sales become better and liked by consumers.

References

Halim, A. (2020). The Effect of Micro, Small and Medium Business Growth on the Economic Growth of Mamuju Regency. GROWTH Scientific Journal of Development Economics, 1(2), 157–172. https://stiemmamuju.e-journal.id/GJIEP/article/view/39

Harijanto, T., Daulay, T., Astuti, D., Surya, E. D., & Mesra, B. (2023). Analysis of Promotion and Service Quality on Customer Loyalty at PLN Tanjung Pura Ulp Mediated by Customer Satisfaction in the Use of PLN Mobile Application. International Journal of Management, Economic and Accounting, 1(2), 433–443. https://doi.org/10.61306/ijmea.v1i2.45

Kotler, P. (2018). Why Broadened Marketing has Enriched Marketing. Springer; Academy of Marketing Science, 8(1), 20–22. https://doi.org/10.1007/s13162-018-0112-4

Kotler, P., & Keller, K. L. (2013). Marketing Strategy. Presshalindo.

Laksana, F. (2018). Marketing Management. Graha Ilmu.

Lupiyoadi, R. (2019). Service Marketing Management: Theory and Practice. Salemba Four.

Manullang, M., & Pakpahan, M. (2014). Research Method: Practical Research Process. Create Media Library.

Peter, J. P. (2019). Consumer Behavior: Consumer Behavior and Marketing Strategy. Erlangga.

Russiadi, R. H. (2014). Research Methods of Management, Accounting and Development Economics (Concepts, Cases and Applications of SPSS, Eviews, Amos, Lisres). USU Press.

Sunarto, A. (2019). Introduction to Marketing Management. UST Press.

Thomson, M., MacInnis, D. J., & Whan Park, C. (2015). The Ties that Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands. Journal of Consumer Psychology, 15(1), 77–91.

Tjiptono, F. (2017). Satisfied Customer? Not enough! Andi

Downloads

Published

14-06-2024

Issue

Vol. 2 No. 1 (2024): June 2024

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT

 Copyright on any article in the International Journal of Management, Economic and Accounting  is fully held by the author under a  Creative Commons Attribution-ShareAlike 4.0 International License.

  1. The author acknowledges that the International Journal of Management, Economic and Accounting has the right to publish for  the  first time with a Creative Commons Attribution-ShareAlike  4.0 International License -  CC BY-SA license.
  2. Authors can enter articles  separately, arrange non-exclusive distribution of manuscripts  that have been published in  this journal into other  versions (eg: sent to institutional respository  of  authors, publications into books, etc.),  by acknowledging that the  manuscript has been first published  in the  National Journal of Computer Technology (JNASTEK).

LICENSE
The International Journal of Management, Economic and Accounting is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License. This license  permits any  person to copy and redistribute  this material  in any form or format, modify, alter  , and create derivatives of  this material    for  any purpose, including commercial interests,  as  long as they credit the  author for the original work.