Analysis Of Product Quality, Price And Trust On Consumer Satisfaction At Gunawan Furniture, Langkat Regency

Authors

  • Ema Tanti Yani Sihombing Universitas Pembangunan Panca Budi
  • Yana Diana Universitas Pembangunan Panca Budi

DOI:

https://doi.org/10.61306/ijmea.v2i1.111

Keywords:

Product Quality, Price, Trust, Consumer Satisfaction

Abstract

This study aims to analyze the influence of product quality, price and trust on consumer satisfaction in Gunawan Furniture, Langkat Regency. The research is a creative research using data processing with SPSS version 22. In this study, a population of 180 respondents was used, then using the Slovin formula, a sample of 64 respondents was obtained.  The data sources used are primary data and secondary data. The data collection technique uses questionnaires, observations, and interviews. The data analysis techniques are multiple linear regression, classical assumption test and hypothesis test. The results of the study show that product quality has a positive and significant effect on consumer satisfaction in Gunawan Furniture. Price has a positive and significant effect on consumer satisfaction at Gunawan Furniture. Trust has a positive and significant effect on consumer satisfaction in Gunawan Furniture. Product quality, price and trust have a positive and significant effect on consumer satisfaction at Gunawan Furniture. There was a strong correlation between product quality, service quality, and emotional bond with customer satisfaction of 46.8% and the remaining 53.2% could be explained by other variables that were not researched such as promotion, distribution, service and so on.

References

Diana, Y. (2018). The Effect of Price Perception, Service Quality and Word of Mouth on Purchase Decisions (Study on Starbucks Coffee Gambir Station) [Indonesian College of Economics Jakarta]. http://repository.stei.ac.id/2484/]

Diana, Y., Arnita, V., & Rahayu, S. (2024). Product Quality, Packaging and Price Strategies for MSME Product Market Snack Cakes on Purchase Decisions in Pari City Village. Innovative: Journal Of Social Science Research, 4(3), 8227–8237. https://doi.org/10.31004/innovative.v4i3.11372

Ferdinand, A. (2016). Marketing Management: A Strategic Approach. UNDIP Press Semarang.

Heryanto, I. (2015). Analysis of the Influence of Products, Prices, Distribution, and Promotions on Purchase Decisions and Their Implications on Customer Satisfaction. Journal of Economics, Business & Entrepreneurship, 9(2), 80–101.

Irawan, D. H. (2019). Modern Marketing Management. Liberty.

Ministry of Industry. (2022). The Strategic Role and Potential of Strengthening the Furniture Industry to the National Economy. Pusdatin of the Ministry of Industry. https://www.kemenperin.go.id/download/28134/Buku-Analisis-Industri-Furnitur-2022

Kotler, P., & Amstrong, G. (2015). Marketing an Introducing. Pearson Education, Inc.

Kotler, P., & Amstrong, G. (2018). Principles of Marketing (15th ed.). Pearson.

Kotler, P., & Armstrong, G. (2012). Marketing Concept. Naucalpan de Juárez: Pearson.

Kotler, P., & Keller, K. L. (2012). Marketing Management (12th ed.). Erlangga.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.

Lupiyoadi, R. (2015). Marketing Management Services: Theory and Practice (3rd ed.). Salemba Four.

Manullang, M., & Pakpahan, M. (2014). Research Method: Practical Research Process. Create Media Library.

Rofiq, A. (2016). The Influence of the Trust Dimension on E-Commerce Customer Participation [Universitas Brawijaya Malang].

Sugiyono. (2017). Business Research Methods: Quantitative, Qualitative, Combination, and R&D Approaches. Alphabeta.

Tjiptono, F. (2015). Marketing Strategy (3rd ed.). Andi Offset.

Tjiptono, F., & Diana, A. (2015). Marketing. Andi.

Downloads

Published

14-06-2024

Issue

Vol. 2 No. 1 (2024): June 2024

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT

 Copyright on any article in the International Journal of Management, Economic and Accounting  is fully held by the author under a  Creative Commons Attribution-ShareAlike 4.0 International License.

  1. The author acknowledges that the International Journal of Management, Economic and Accounting has the right to publish for  the  first time with a Creative Commons Attribution-ShareAlike  4.0 International License -  CC BY-SA license.
  2. Authors can enter articles  separately, arrange non-exclusive distribution of manuscripts  that have been published in  this journal into other  versions (eg: sent to institutional respository  of  authors, publications into books, etc.),  by acknowledging that the  manuscript has been first published  in the  National Journal of Computer Technology (JNASTEK).

LICENSE
The International Journal of Management, Economic and Accounting is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License. This license  permits any  person to copy and redistribute  this material  in any form or format, modify, alter  , and create derivatives of  this material    for  any purpose, including commercial interests,  as  long as they credit the  author for the original work.