ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY, TOURISM PRODUCTS, AND LOCATION ON TOURIST INTEREST IN SVARGA SIMELIR, LANGKAT REGENCY

Authors

  • Mesra B Universitas Pembangunan Panca Budi
  • Annisa Febrina Universitas Pembangunan Panca Budi
  • Angga Pratama Sembiring Universitas Pembangunan Panca Budi

Keywords:

Service Quality, Tourism Product, Tourist Location Interest min Visiting

Abstract

This research is motivated by an analysis of the influence of service quality, tourism products, and location on the interest of tourists visiting Svarga Simelir, Lalat Regency. The purpose of this study is to find out and analyze the influence of the quality of services, tourism products and tourist locations on the interest in visiting both partially and simultaneously. The approach used in this study is an associative approach. The population in this study is all tourists in the same district as Langkat Regency in 2024 as many as 22,486 people. The sample in this study used the slovin formula so that a sample of 100 svarga simelir tourists was obtained. The data collection technique in this study uses interview techniques, documentation studies, observations, and questionnaires. The data analysis techniques in this study used the Multiple Liner Regression Analysis Test, Hypothesis Test (t-test and F test), and Determination Coefficient. The data processing in this study uses the SPSS (Statistic Package for the Social Sciences) software program version 24.00. The results of this study prove that partially and simultaneously the quality of services, tourism products, and locations have a significant effect on the interest of tourists visiting Svarga Simelir, Lalat Regency.

References

Afandi, M. (2018). Kepuasan Kerja: Pengertian dan Faktor-faktor yang Mempengaruhi. Jurnal Ilmu Manajemen.

Ahyar, M., et al. (2020). Metodologi Penelitian: Pendekatan Kuantitatif, Kualitatif, dan Campuran. Jakarta: Kencana.

Dessler, G. (2015). Human Resource Management. Pearson Education.

Fitriani, F., Alfahmi, M., & Ferine, K. F. (2024). The Influence of Leadership and Supervision on Teacher Professionalism with Motivation as an Intervening Variable in MTs. Muhammadiyah 3 Kisaran, International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL), 3(2), 403-412.

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis (8th ed.). Andover: Cengage Learning.

Jayadi Usman, Kiki Farida Ferine, and Muhammad Alfahmi. "The Influence of Principal Leadership Role And Teacher Professionalism In Improving Teacher Performance In Mataram City With Educational Quality Management As A Mediation Variable." Berajah Journal 4.10 (2025): 1749-1760.

Jogiyanto, H. M. (2025). [Judul Buku Sesuai Karya yang Dimaksud]. Yogyakarta: Penerbit Andi.

Kuncoro, M. (2021). Metode Kuantitatif: Teori dan Aplikasi untuk Bisnis dan Ekonomi. Yogyakarta: UPP STIM YKPN.

Lubis, T. O. P., & Alfahmi, M. (2024). Analisis Kepemimpinan, Motivasi, dan Kedisiplinan Terhadap Kinerja Pegawai di Kantor Lurah Medan Perjuangan. Jurnal Ekonomi Bisnis Dan Manajemen, 2(4), 41-55.

Mangkunegara, A. P. (2017). Manajemen Sumber Daya Manusia Perusahaan. Bandung: PT Remaja Rosdakarya.

Mangkunegara, A. P. (2017). Manajemen Sumber Daya Manusia Perusahaan. Bandung: PT Remaja Rosdakarya.

Sari, D., & Dwiarti, M. (2018). Teori Motivasi Kerja. Jurnal Manajemen Sumber Daya Manusia.

Siahaan, D. S. Y., Anwar, Y., & Ritonga, H. M. (2022). The Influence of Ability, Work Discipline, and Work Motivation on Employee Performance (Study on Honorary Employees at the Department of Transportation of the City of Binjai). Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial, 9(3), 483-495.

Sugiyono. (2020). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Tiara, W., Ferine, K. F., & Alfahmi, M. (2025). Analisis Pengaruh Pengembangan Sumber Daya Manusia dan Komitmen Organisasi terhadap Turnover Intention melalui Kepuasan Kerja. Commodities, Journal of Economic and Business, 5(3), 137-150.

Winanda, R., & Anwar, Y. (2024). Pengaruh Kepemimpinan, Motivasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan. Commodities, Journal of Economic and Business, 5(2), 071-085.

Alfahmi, M. (2022). Implementation Of Training And Human Resources Development Based On Politeknik Negeri Medan Work Culture. Jupiis: Jurnal Pendidikan Ilmu-Ilmu Sosial, 14(1), 68–78.

Fitriani, F., Alfahmi, M., & Ferine, K. F. (2024). The Influence of Leadership and Supervision on Teacher Professionalism with Motivation as an Intervening Variable in MTs. Muhammadiyah 3 Kisaran. International Journal of Social Science, Education, Communication and Economics (SINOMICS JOURNAL), 3(2), 403–412.

Jayadi, U., Ferine, K. F., & Alfahmi, M. (2025). THE INFLUENCE OF PRINCIPAL LEADERSHIP ROLE AND TEACHER PROFESSIONALISM IN IMPROVING TEACHER PERFORMANCE IN MATARAM CITY WITH EDUCATIONAL QUALITY MANAGEMENT AS A MEDIATION VARIABLE. Berajah Journal, 4(10), 1749–1760.

Mesra, B. (2018). Factors That Influencing Households Income And Its Contribution On Family Income In Hamparan Perak Sub-District, Deli Serdang Regency, North. Int. J. Civ. Eng. Technol, 9(10), 461–469.

Mesra, B., & Asih, S. (2022). Improving online purchasing decisions through product assessments on shopee marketplace consumers. World Journal of Advanced Research and Reviews, 15(2), 459–466.

Putra, R. P., & Widodo, S. (2024). Digital Marketing Strategy to Optimize Business Growth in the Modern Era. 1St International Conference Epicentrum of Economic Global Framework, 1(1), 440–448.

Setiawan, N., Wakhyuni, E., & Setiawan, A. (2021). Balance Scorecard Analysis of Increasing MSME Income During the Covid 19 Pandemic in Samosir District. Ilomata International Journal of Social Science, 2(4), 233–245.

Setiawan, N., Wakhyuni, E., & Siregar, N. A. (2020). Recruitment analysis on employee performance with variable control as moderating on manufacturing company. Ilomata International Journal of Management, 1(3), 102–111.

Tiara, W., Ferine, K. F., & Alfahmi, M. (2025). Analisis Pengaruh Pengembangan Sumber Daya Manusia dan Komitmen Organisasi terhadap Turnover Intention melalui Kepuasan Kerja. Commodities, Journal of Economic and Business, 5(3), 137–150.

Widodo, S. (2021). The effect of product quality, service quality and prices on consumer satisfaction of molivia cafe (case study on consumers of molivia cafe, jalan hm Joni, teladan timur, medan city). Enrichment: Journal of Management, 11(2), 619–633.

Downloads

Published

30-06-2025

Issue

Vol. 3 No. 3 (2025): June 2025

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

COPYRIGHT

 Copyright on any article in the International Journal of Management, Economic and Accounting  is fully held by the author under a  Creative Commons Attribution-ShareAlike 4.0 International License.

  1. The author acknowledges that the International Journal of Management, Economic and Accounting has the right to publish for  the  first time with a Creative Commons Attribution-ShareAlike  4.0 International License -  CC BY-SA license.
  2. Authors can enter articles  separately, arrange non-exclusive distribution of manuscripts  that have been published in  this journal into other  versions (eg: sent to institutional respository  of  authors, publications into books, etc.),  by acknowledging that the  manuscript has been first published  in the  National Journal of Computer Technology (JNASTEK).

LICENSE
The International Journal of Management, Economic and Accounting is published under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License. This license  permits any  person to copy and redistribute  this material  in any form or format, modify, alter  , and create derivatives of  this material    for  any purpose, including commercial interests,  as  long as they credit the  author for the original work.