Implementation of the Internet of Things in increasing the potential of Pari Pantai Cermin Village MSMEs through Real Work Lectures

Abstract

The method used in this activity is a participatory approach; KKN students act as drivers and implementers of the program with partners in Kota Pari Village, and the main target is MSME actors in Kota Pari Village. The PKM KKN program begins with identifying the potential of MSMEs, analyzing needs, developing a digital marketing program, implementing the program, and evaluating the resulting impact. The results of this activity show that through the implementation of the digital marketing program in the context of the Merdeka Belajar Campus Merdeka Thematic KKN, the potential of MSMEs in Kota Pari Village, Pantai Cermin, can increase significantly. This program allows MSMEs to utilize digital technology and online marketing strategies to expand market reach, increase visibility, and increase product sales. In implementing the Digital Marketing program, KKN students play an active role in providing assistance and training to MSMEs regarding the use of digital platforms, online marketing strategies, and social media management. Apart from that, collaboration with educational institutions such as universities and local governments is also carried out to provide support and access to the required digital infrastructure. The impact of implementing the Digital Marketing program in the context of the Merdeka Belajar Campus Merdeka Thematic KKN on MSMEs in Kota Pari Village, Pantai Cermin, can be seen in increasing income, increasing product exposure online, and increasing the skills and knowledge of MSME players regarding digital marketing. In conclusion, implementing the digital marketing program in the context of the Merdeka Belajar Campus Merdeka Thematic KKN is an effective approach to increasing the potential of MSMEs in Kota Pari Village, Pantai Cermin, through the use of digital technology and online marketing. This program also provides benefits for KKN students in developing skills and increasing awareness of their role in the development of Indonesian society, especially village communities.